Smart, Inspiring Ideas

One of the best books published about building a brand is ikonica:A Field Guide to Canada’s Brandscape. I term I grabbed from it is “Communitarian”, a concept they describe as, “Strong, communities (local and viral) build commerce. Build community capacity … Continue reading →

I just discovered that Micheal Zarowsky has a blog http://lateforthemorning.blogspot.com and got lost in it. His work is mezmerising. We own two of his pieces and wish we had wall space for more, so I usually go to his shows … Continue reading →

Being creative isn’t just letting the creative juices flow – you have to get organized to be creative. We can inspire ourselves to take advantage of our innate creativity by getting into routines and learning new things. A couple of … Continue reading →

Tomorrow I’ve got a meeting with a committee that is choosing which company will create the new brand name and develop the brand for the Waterloo History Museum. I love to play with questions that will lead a group to … Continue reading →