Tomorrow I’ve got a meeting with a committee that is choosing which company will create the new brand name and develop the brand for the Waterloo History Museum. I love to play with questions that will lead a group to create great ideas. I make up some questions and see how many ideas I can come up with and if those ideas lead to some other questions. If as an individual I can come up with lots of great ideas I know a group will also be successful with my question. I tried; In what ways might we develop ambassadors for the Waterloo History Museum? One idea was to have an advisory group of elementary students, school teachers, university history students, a member of the media and a local historian who loves to blog. Give them family passes and keep pulling them in for chats and hold on-line discussions.