Brand Development

The feed back on the logo and tag has been overwhelmingly positive. Most of my informal research has come from manufacturers and business that I’ve been able to give a luggage tag to. The ones at tradeshows or where they’ve seen brochures…love the colours (fresh and bright) and the tagline. It seems to mean something a little different to everyone… but all about growth and optimism in current future.

I really think we’ve hit a home run with the tag and logo.

Liisa Ikavalko
Senior Development Officer, Region of Durham

Building Better Brands

Attract more of your targeted clients with the right brand image. Introduce your business with an enticing new look. Our brand identity management consultant will ensure that your target client understands who you are, what you do and why their lives will be better with your product or service.

The Focus is on Your Unique Business when Creating Brand Identity

We often start with an analytical review of your business by facilitating a S.W.O.T. session to capture your strengths, weaknesses, opportunities and threats. Once we have a clear view of the opportunities you face and value of your brand we meet one-on-one with key people in your organization, from your board and with some of your valued clients & suppliers to develop a clear vision of your brand. From there we continue to use the Creative Problem Solving Process to develop an effective brand plan.

Give your Company a Top-quality Image

We get at the key benefits your product or service provides. We ensure that a suitable image and messages are developed. Our services include:

  • Developing brand personality and promise, positioning statements and tag lines
  • Designing logos, visual image and graphic standards
  • Creating professional business plans, strategic branding and design, marketing plans and advertising campaigns.